Klaviyo's referral program results in 6 months

Raising the Bar

Started by founders from MIT, Klaviyo is propelling hundreds of enterprise customers into the modern age of e-commerce marketing.

At 150 people and growing... fast! Klaviyo has more than doubled its year over year growth while maintaining an unusually high bar for quality talent.

“We have a really high bar for hiring here at Klaviyo. Not as many people make it to even an on-site here. We take a really holistic approach to how we evaluate candidates. We’re looking at culture fit, technical fit, and are they able to come in and elevate our team.” - Misael Abreu, Technical Recruiter at Klaviyo

Boston is a mecca for high growth startups. Sharing the talent pool with companies like Salsify, EzCater, and Toast is no easy feat. Not to mention competing with the likes of Facebook, Google, Microsoft, and Amazon offices. There's a lot of companies reaching for the same talent right in Klaviyo's backyard.

What’s even harder is hiring quality people, fast.

Removing the Busywork in Referrals

With a focus on their referral program and making great hires, Klaviyo's talent team is able to move the strong candidates along their recruiting pipeline quicker, saving them on hiring time.
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Klaviyo is all about automating busywork and using cutting-edge technology to streamline internal processes. In a world where speed counts, the cost of an unfilled position is incredibly high.
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Like many companies, Klaviyo has an employee referral program - they offer a monetary referral reward and an entry into a giant end-of-year raffle.
Some of the challenges in Klaviyo’s referral program include: manual data entry into the ATS, referrals slipping through the cracks, simply not enough referrals, and not fast enough
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“Before Drafted we had an email alias set up that was referrals@klaviyo.com and we would ask people to send it there because we had a previous ATS that was just not good. So it was just the easiest way to have them send emails, but the big problem with that was no one would remember what the email was.” - Matthew Podolski, Technical Recruiting Lead at Klaviyo

Increasing Employee Engagement

Drafted analyzes company networks to make intelligent suggestions about referrals, send timely reminders, and seamlessly integrates with your ATS to make sure nothing slips through the cracks.
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When Klaviyo started using Drafted, some people were skeptical about whether anyone would use it - getting referral program adoption internally at scale and can be challenging.
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Besides, people rarely sign into the ATS - why would they sign into Drafted and use it? The answer? They don’t need to.
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The Drafted Slack app takes employee referrals to the next level by creating a seamless workflow where recruiters can manage candidates in their ATS while employees can make and track their referrals without ever leaving Slack. It’s no wonder that Slack decided to invest in Drafted directly.

Results - Employee Referrals Made Easy

Most people don’t refer their friends for the bonus (even though it helps). People make referrals when it’s easy, there’s a clear positive impact, and they know that their referrals will get treated well by the company.
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We worked with Klaviyo to create a best-in-class referral program that leverages customized onboarding and organic adoption through the incredibly simple product design, combined with transparency and control over how your data is used.
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Hiring the right team is the #1 priority for any business - and referrals are one of the top sources of high quality hires. Drafted helps companies like Klaviyo scale their referral program by improving efficiency, diversity, and tracking.