How Lola saw 5X ROI in 6 months
Drafted was able to help Lola get qualified candidates in the door and reduced Lola’s time to hire by over 50%.
Providing an incredible talent network
The Lola team established a referral program to reward employees for introducing great people to their team. Then, they extended this referral reward to their entire network. Lola’s leadership team understood that referrals come from outside their network, so they used friends, family, investors, and customers to find top hires.
Stacey Scott, VP Member Services, has built great teams for years and has a philosophy for hiring the best people. “My job is to make my team so wildly happy they want their families and friends to work here too,” Stacey explained. At Lola, she has built her team from 0 to 18 travel assistants by using employee and community referrals as a key hiring strategy.
“Everyone I worked with was an expert, and I wanted to draw from my network to add to that.”
Stacey Scott, VP Member Services
Finding tough-to-hire technical talent
In addition to travel assistants, Lola used Drafted to source and hire 4 software architects — a hiring spree that could easily cost a business $100,000 in contingency staffing fees. While several architects were referred externally from friends in Lola’s community, Software Architect Jeremy Debate, drafted two of his former engineering colleagues. Jeremy loved his teammates at Lola and wanted to contribute more than just his own expertise, “Everyone I worked with was an expert, and I wanted to draw from my network to add to that,” he said.
"It was almost like the Lola team had this secret army of advocates recruiting for them."
Lola reached a broader network to discover “hidden gem” candidates and get introduced to them with their referral program. Lola employees or friends could contact referrals more effectively— and even speak to their strengths and weaknesses— because they had worked together in the past. It was almost like the Lola team had this secret army of advocates recruiting for them.
Lola turned 10 referrals into 10 hires
The 10 Drafted referrals that led to hires spanned across 4 departments including, Engineering, HR, Product Managers, and Customer Success.
Tyler
Head Recruiter
James
Software Architect
Kyle
Software Architect
Meghan
Software Architect
Paige
Travel Agent
Kevin
Software Architect
Anthony
Travel Agent
Jeremy
Product Manager
Liz
Travel Agent
Matt
Travel Agent
Providing an incredible talent network
When Tyler Avery-Miller joined Lola as their lead recruiter, he was given the task of hiring engineers and customer success managers (aka Travel Assistants) — fast. And while he had a robust list of technical talent in his Rolodex, engineering positions are still one of the hardest jobs to fill.
Tyler sourced talent through traditional channels like cold outreach and inbound interest but soon found that his response rate from passive candidates skyrocketed with Drafted. Tyler used Drafted to spot incredible candidates and ask his network for introductions. This way, friends of candidates who may not have responded to a cold InMail, reached out to make the initial introduction. Almost everyone responded.
“Often the best people are happily employed, so there’s a handful of people who are really talented who are being recruited all the time and aren’t actively looking. You may have an opportunity that could benefit their career, but they’re just not listening.
Drafted changes that. It makes that connection to passive candidates, and gets people in for an interview who might never respond otherwise.”